Design

Design

How to Build AI Experiences That Actually Work for People – Learnings from UXINDIA workshops

There’s a weird tension in AI right now. On one hand, it’s racing ahead — new models, faster processing, endless hype. But on the other, a lot of AI products just… miss. They’re smart, but not wise. Capable, but not…

Apoorv Sharma
April 25, 2025

Design Technology

Adapting for Ruthless Prioritization : A Rank-based Prioritization Framework – A Design-Thinker’s Perspective

In 2023, everything feels like an over-thought, over-engineered framework even for the simplest of concepts. I like to keep things simple-as they should be. Concepts like Prioritization shouldn’t be something that only Product management or Leadership own, it needs to…

Apoorv Sharma
April 17, 2023