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Education and Experience

Education and Experience

Dual Business Degrees | Experience in and FMCG

Work Experience

| Target - Product Researcher & Asssociate Product Manager (2020-24)

Fortune 500 retail giant with 400,000+ employees and $100Bn+ annual revenue. 

As an Associate Product Manager (Product Fellow):
Mentored as an APM by a Senior Product Manager as part of Target’s Product Fellowship

  • Led product team of 6 members for 8 biweekly sprints to build extension to Target’s competitive intelligence product (PI). Product’s vision was to enable accurate product matching with competitor listings to generate pricing signals to determine prices for items
  • Pilot study for the product led to 22.1% increase in the North-star metric (Signal Coverage Ratio) with a projected effect on products that contribute $4BN to overall revenue

As a Product Researcher:
Collaborated closely with Product Managers, Engineers, Designers and Leadership to integrate user feedback into the product development process loops

  • Led and conducted 80+ user research initiatives that included Moderated & Unmoderated Interviews, Usability Tests, Diary Studies, Surveys, A/B Tests among other qualitative and quantitative research techniques supporting both consumer and enterprise products
  • Designed & delivered research beyond traditional web and app surfaces by leading studies on Biometric Authentication, Voice-powered e-commerce, and AR virtual try-on technologies, in addition to strategic initiatives such as brand partnerships with Apple, Digital Remodel, Loyalty, Curbside Pickup pilot during COVID among others
  • Presented research findings and recommendations to senior stakeholders, influencing strategic decisions. Partnered with senior product leaders to make product pitches in excess of US$500Mn potential and saved a feature that contributed 1.02Bn in Demand Sales from getting axed
  • Facilitated Design Thinking workshops, enabling discovery-driven product decisions and user-centered innovation across cross-functional teams
  • Designed and tested a program for garment manufacturers to boost Fevicryl Fabric Glue sales, conducting over 200 interviews in Surat and Mumbai to identify business gaps, and liaising with Pidilite’s R&D, e-commerce, and sales teams

AI-powered career -tech startup with 100+ employees and clientele of top global universities. Assisted the Founder-CEO in strategic decision-making along with responsibilities in Sales and Marketing internationally

  • Led Product Development of Sales CRM software that enhanced sales pipeline velocity by 10% and reduced the critical incident rate to 0; and managed creation of prospect database of 1,800+ institutional leads
  • Managed and scaled sales teams 4X in headcount across India, the US, and Europe, increasing deal closures by 233% over 16 months while optimizing sales processes and owning prospecting, lead qualification, prospect allocation, contracting and invoicing responsibilities
  • Led Marketing team and revamped branding and content strategy. Led various initiatives such as brand book, website
    and blog revamp, and Facebook PPC campaigns, boosting overall engagement by 3x
  • Assisted MMT’s various Lines of Business by providing research-based marketing insights through 22 projects, including quantitative, qualitative research, and secondary data reports

Education